Pop culture is also known as the popular culture. It is the totality of viewpoints, attitudes, images and other phenomena that are prevalent within a particular culture. Pop culture describes well what is widely known and favoured by the majority of consumers. All the things such as movies, music, TV shows, newspapers, satellite broadcasts, food and apparel, sports, news, politics and technology contribute to this pop culture. In addition to that, the internet and social media are very important to pop culture. Most people find pop culture to be intriguing and appealing virtually always, if not always.

How Popular Culture Impacts Everything We Do?

Pop culture impacts what we eat, the media we watch, the clothes we wear, and everything we do. It also affects how we connect with others and permeates all of our daily lives. Since pop culture influences how we interact with it, social media has a significant impact on that. This pop culture has also migrated into online areas in various ways. Memes, hot topics and fandom networks are some of such ways.

Why People Use Social Media?

Different social media platforms such as Instagram, YouTube, Twitter, and Facebook are used by the 21st-century generation as a way to connect with others, make new friends, and stay current on news and trends. Others who use these social media platforms in the convenience of their places of employment have connected to people nearby and around the world. All users now use social media, which influences people to find information quickly and easily.

The Use of Embedded Software to Refine and Define Popular Culture

Many individuals are unconcerned about algorithms, as they “increasingly pattern and coordinate everyday life”. Algorithms produce compressed patterns and order, and they are also known as agents. In a world where software is increasingly intertwined, no algorithm is completely isolated from the others. People live in a world where software organizing and arrangement are a part of their daily lives. Embedded software is used by algorithms to shape and order daily life. An algorithm is connected to bioinformatics’ greater potential as a source of scientific knowledge and funding. Algorithms cause the new media biotechnology economy to move in a diagonal direction between knowledge and property value. Algorithms are not impartial problem-solving instruments. You need to think about social processes and how they interact as “algorithms” to understand how culture is created. In an increasing number of software-rich situations, algorithms are appearing.

How Social Media Shaped Popular Culture?

Social media has had a far-reaching impact on pop culture in different ways. The way that people communicate, share knowledge and consume entertainment has been transformed by that. Instant communication, influence on trends, amplifying subcultures, personal branding, new forms of entertainment and such things are some key ways in which social media has shaped popular culture. Twitter, Facebook, Instagram, Snapchat and other social media platforms have made communication instant and widespread. Trends and reactions allow for real-time conversations and reactions to cultural events. A voice and a platform for various subcultures and niche interests has been given by social media platforms. Communities can now connect and thrive on these platforms, influencing popular culture. Through social media, people can build personal brands and become celebrities. 

In promoting social and political activism, social media has played a major role. Movements such as BlackLivesMatter and MeToo have gained traction. YouTube, TikTok, and Snapchat, likewise such social media platforms, have given rise to new forms of entertainment. By challenging traditional media, short-form videos, live streams and user-generated content have become popular forms of entertainment. The way fans engage with their favourite celebrities, shows, movies, and sports teams has been revolutionized by social media. To gain widespread attention and support, social media has allowed such as Me Too and Black Lives Matter. And also it has helped bring important social and political issues to the forefront of public discourse. By influencing how people communicate, discover, and engage with cultural trends and ideas, social media has become a powerful force in shaping pop culture. It has democratized the distribution and creation of culture. And also, it has redefined the way we perceive and participate in popular culture.

Conclusion

Social media serves as an ideological tool in the hands of world powers, and it serves to legitimize the ruling authority. The social media-shaped narrative tries to persuade, in fact, manipulate people to view events and situations in accordance with the narratives of world powers. Today, social media is in a position to dictate and repeat people’s daily lives all over the world. The core narrative of this reproduction is to persuade the public to accept the consuming philosophy. Social media has impacted many actors in social life to such an extent that, regardless of their political and historical circumstances, it has made them become addicted to their reality.